Mon 22nd October

US Customer Acquisition Clinic, Central London


by GTM Global in association with techUK & select commercial partners
FREE

US Customer Acquisition Clinic

Mon 22nd October 2018, 16:00 - 18:30

DESCRIPTION

Sell More Sh*t In The USA


We take a look at four critical areas that will impact your customer acquisition and sales success in the USA. No Sh*t....

Four international business experts share essential tips, advice and insights to help boost your chances of success and ensure you're equipped to compete effectively on US soil:

  • Get the startling facts about recruiting a sales team in the US and what you need to do to your UK pitch and sales material to sell effectively to US customers.
  • Position your brand in a way that resonates with US customers and delivers a strong competitive advantage; essential for competing more effectively with established US businesses.
  • Develop an international SEO strategy that drives cost effective traffic even up-against strong competition and big budgets.
  • Learn the secrets of engaging with, and managing the right US channel partners and hear what it takes to consistently drive sales through the channels.

Meet the presenters:

Matt Listro, founder of US based Harbinger Strategy, a specialist sales consultancy and outsourced sales operation that soft-lands UK companies into the US and gears them up to sell successfully.


Bethan Thomas, Brand Evangelist at Nalla, an award-winning UK brand agency with an international US presence and specific experience of developing brand strategy for UK digital scaleups expanding to the US.


Simon Schneiders, ex Zoopla SEO guru, now CEO Blue Array, the SEO ‘consulgency’, an SEO optimisation business that delivers the individual attention you expect from a consultant with the scale you expect from an agency, adding its own original spin on digital PR to deliver amazing results across the web.


Colin McCullagh, UK Managing Director for OCO Global, a business that provides services to companies from market research through to in-market representation including the US, taking them from market qualification to market entry and sales, in a cost effective and efficient manner.


Who should attend:

CEOs, founders, marketing managers and sales professionals of mid-market tech/digital brands already active or looking to expand to the US in the next six months and with turnover £2m to £50m. Would be particularly relevant to brands that have already been through the GTM Global workshops, now looking for a deeper-dive. This is an invitation only event for a maximum of 10 brands.

Agenda:

15:45 Arrive

16:00 Welcome by GTM Global

16:10 Presentations

17:30 Q & A discussions

18:00 Networking & 1-2-1 discussions

18:30 End


What previous delegates had to say:

  • I thought we'd nailed SEO but hearing from Simon about Zoopla's international SEO strategy really opened my eyes to what is possible
  • Now there's a real purpose behind my brand and a great homeland story to tell that's definitely gonna resonate more in the US. Thank you Vicky.
  • I was shocked to find out the real cost of hiring staff and the steps needed to retain and support them in the US. Some great advice around this and the options available.



DATE AND TIME

22nd October 2018

16:00 to 18:30

22-10-2018 16:00 22-10-2018 18:30 Europe/London US Customer Acquisition Clinic This workshop is organised by GTM Global in association with techUK and select commercial partners and is designed for CEOs, founders, marketeers and sales professionals of mid-market UK scale-ups looking to expand into the USA in the next 3 to 6 months.

OCO Global, 2 Stephen St, Fitzrovia, London W1T 1AN

LOCATION

OCO Global

2 Stephen St

Fitzrovia

London W1T 1AN


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