Learn how your scale-up business can create effective content & media strategies for social media advertising and win big in the US!
Get 1-2-1 advice from the Sasha Group, Gary Vaynerchuk’s new global agency covering education, consulting and marketing services for small and mid-market companies.
Get ancillary and contextual advice on sustaining your US business wins from a host of expert mentors including:
What you can expect:
Please note, attendance is subject to the approval of the organisers who will contact you after you have registered.
The main focus is a series of 1-2-1 consultations with the experts in the room who will give you personalised advice and guidance around your specific challenges and circumstances.
Please note, the format of this workshop is designed to give both broad advice around international expansion and market entry, plus very specific, tailored advice and guidance to address your individual needs and circumstances.
To facilitate this, the organisers will contact you in advance of the workshop to find out about your specific needs and challenges so that we can organise the 1-2-1 mentoring sessions with the appropriate experts on the day.
Who should attend:
CEOs, founders and senior managers of digital and tech scale-ups looking to expand internationally in the next 3 to 6 months and with turnover in the range £2m to £50m.
Workshops run in two-hour slots throughout the day and are organised so that you have a series of one-to-one consultations with select experts relevant to your business needs and international expansion plans. There is also opportunity for peer to peer networking.
Meet the experts from Sasha Group:
Originally from the UK, Katie Hankinson’s background is in direct and digital marketing at some of the largest and most successful agency networks (WPP and Omnicom) and independents (VaynerMedia) in London and New York across a diverse spread of global Fortune 500 clients from VW, to GE to SAP.
Her passion for truly contemporary marketing brought her to VaynerMedia in 2015, where she led key accounts, most recently leading the JP Morgan Chase business and in 2018 shifting to focusing on the voice-first space, leading the Voice AOR relationship for JP Morgan Chase across education, voice strategy and execution.
Katie’s expertise spans business and brand strategy, integrated marketing, creative and content strategy and emerging tech.
With the launch of the Sasha Group Katie brings her extensive experience to small business as part of the leadership team. Day to day, you are as likely to find her in a voice-first education masterclass or deep in a mentors whiteboard session, as riding her bike around town in search of the best soup dumplings.
Ben leads international business development and educational programming for The Sasha Group. Based in London, he additionally works with the VaynerMedia team specializing in platform partnerships, creative strategy and emerging media consulting. Before joining the Partnerships team, Ben was an account strategist at VaynerMedia servicing the General Electric (GE) account.
Prior to working at VaynerMedia, Ben developed and launched the social media presence for Bodega Catena Zapata, a leading global winery in Mendoza, Argentina. Ben graduated from the University of Colorado at Boulder with a degree in Broadcast Production & Media Communications.
Meet the experts from GTM's partner network:
Successful International Business Development Director and strategic consultant to companies and economies seeking growth from international markets. From 2009 to 2012 I specialised in trade and export to Brazil as Director of Latin America for Enterprise Ireland based in São Paulo. From 2014 I have been the Project Director on a European campaign for the Japanese Government to double foreign direct investment into the country. In addition I am responsible for the strategy and growth of the international trade services division of OCO.
David has been with GFS for 5 Years and is responsible for their International Growth strategy and pioneering the development of the unique GFS International proposition. Prior to this, David has held senior Sales and Logistic roles with companies ranging from global market leaders to starts-ups and shares over 20 years of Global Sales and International supply chain expertise.
Sacha's team helps businesses of all size automate the complexities of global tax compliance. His background is in business development and ecommerce spanning 20 years and covers blue-chips such as Amazon and Arcelor-Mittal as well as several dotcom start-ups. During 11 years at Amazon he launched and grew programmes including Amazon’s Marketplace, Fulfilment by Amazon, Amazon Pay and Product Ads.
Simon Schnieders - CEO Blue Array
Simon has an exemplary record of developing & executing SEO strategy for major brands including Zoopla, Mail Online and Yell.com. Today he is CEO and founder of Blue Array, the UK’s largest pure-play SEO agency with clients such as The Post Office, Simply Business, Moonpig and many more.
Blue Array's success comes partly from its hybrid collaborative approach, acting as both trusted advisors and SEO practitioners as part of an organisations existing SEO function or as an outsourced delivery partner.
What to expect from the GTM Workshop Programme:
This workshop is part of the GTM programme which supports mid-market tech/digital companies on their international expansion journeys. By participating in the programme you can expect a mix of the following: