South-East Asia eCommerce & Business Expansion Panel Briefing

GS1 UK in association with GTM Global & DIT
19th May 2022, 10:00 - 11:00 GMT



Thursday 19th May 2022
10:00 - 11:00 GMT


Webinar via Zoom


A series of 5-minute-high level presentations & panel discussion with Q&A to follow

Expand your eCommerce business in the South East Asia region

With almost 80% of consumers in South East Asia going digital by the end of 2021, outstripping China, Brazil and India, Singapore has world-class connectivity to the SEA region and beyond. This unprecedented boom in regional cross-border trade and consumption makes Singapore’s THE regional pivot as a secure, highly efficient logistics and supply chain management hub.

Today, Singapore is within a six-hour radius of any SEA country, part of a region with budding economic potential. Along with the 50 million emerging middle-class consumers, the SEA’s internet economy is poised to grow to over US$300 billion by 2025.

Join us for an interactive webinar to get insights and advice on marketing, sales, logistics, taxes and funding opportunities to support your growth in this lucrative and fast expanding region.

This panel discussion is designed for SME businesses from any sector, who are wanting to grow their business by expanding overseas. It aims to provide an executive summary of the tools and strategies needed to develop export approach to expand specifically into the exciting South-East Asian markets.

Why Should You Attend

  • Expand your D2C sales with regional social media expert Chirag Kotak, Co Founder of Jumper AI, Singapore
  • Get invaluable advice from specialist logistics and fulfilment guru Fiona Thia, Director of Business Development, TMX, Singapore
  • Hear from Christopher Wong at Asendia about their international delivery solutions and e-commerce services
  • Learn how to protect your brand and ensure compliance with Hugh Darwell at APAC corporate services specialist, Acclime
  • Get invaluable support from GS1 UK and DIT teams in Singapore and the UK with mission critical advice and match-funded grants

Event Programme

Tailored with you in mind
  • 1000: Welcome – Mark Stimpfig, GTM Global
  • 1005: Introduction from GS1 UK and its report with Enterprise Nation - Sarah Atkins, GS1 UK
  • 1005: Market Entry, eCommerce and Supply Chain Growth from Singapore – Fiona Thia, TMX
  • 1010: Making Social Commerce work for your brand in South-East Asia – Chirag Kotak,
  • 1015 Global international mail, business mail & shipping services - Olivier Linchet, Asendia
  • 1020: Key IP, Accounting, Tax, and compliance considerations - Hugh Darwell, Acclime
  • 1025: Match funds to help your expansion planning – Estelle Dingley, DIT
  • 1030: Panel session / Q&A moderated by Mark Stimpfig, GTM Global
  • 1100: Finish

Event Speakers & Panellists

Key UK & regional experts

Chirag Kotak

Co-Founder and COO,

Chirag is a founding member of, the world's first end-to-end conversational commerce and shopper engagement platform today used by enterprises like Disney, Unilever and Samsung. He's responsible for running all things business for the company, including Enterprise Sales, Partnerships and Operations.

Hugh Darwell

Director of Business Development at Acclime

Hugh has 30+ years experience of working in the Asia Pacific region assisting clients in understanding local rules & regulations. He has helped many companies expand their business into ASEAN countries out of their home jurisdictions.

Fiona Thia

Director of Business Development Asia at TMX

Fiona is the Director of Business Development, Asia, at TMX, a business transformation consultancy helping brands execute their ecommerce and supply chain strategies within APAC.

Olivier Linchet

CEO South Asia

Oliver works for Asendia who provide e-commerce solutions for businesses selling internationally. His team brings together a wealth of international and local expertise, and provide several value-added services, including returns, fulfilment and lettershop.

Sarah Atkins

Chief Marketing Officer and Membership Director, GS1 UK

Sarah guides businesses on the implementation of digitally enabled, customer focused change. She has delivered business transformation from defining the vision to building the change management programme required for success, with a focus on driving a healthy P&L and a powerful, motivated team.

Estelle Dingley

International Trade Advisor, Department for International Trade

Responsible for helping companies from start-up to £250m, Estelle will help define, implement and monitor your export strategy.

GTM Global Partner Network

specialist in-country advice

GTM Global has a number of specialist in-country experts who are available for 1-2-1 advice after the webinar. For any companies interested in gaining bespoke advice on US expansion in their key areas of expertise, please contact GTM directly here.

Global Reach

Michal Witkowski

Business Development Director – Growing Businesses in Asia, Intralink

As Business Development Director at Intralink, Michal engages Western technology companies looking to expand to Japan, Korea, China and/or Taiwan, and works with them to develop and implement the right market approaches.

James Francis

Program Director, Intralink

James is leading collaborative projects connecting East Asian corporates with the best innovative European tech. He supports both large corporates and startups/scaleups in bringing the best innovations to commercial fruition.

Jayashree Sadanandan

Special Advisor, Glints

Jayashree Sadanandan is a Special Advisor to Glints, a tech talent startup headquartered in Singapore, which is helping UK/European startups and companies seeking to expand into Asia with the right teams. She has over 15 years of experience in government with a strong expertise in Southeast Asia affairs.

Steve Dawson

CEO & Founder, Asia Market Entry

In 2012 Steve was tasked with setting up the Asia Pacific operations of a technology company. After experiencing the challenges of doing this firsthand, he set up Asia Market Entry, with a vision of helping international technology companies build a footprint in the Asia Pacific region without having to set up locally themselves.

Sandy Findlay

Innovation Funding, Partnerships Director, ABGi

Sandy is helping more companies access the right innovation incentives, providing information and advice on grant funding, tax incentives and commercial funding, R&D tax relief, Patent Box and Capital Allowances.

Rob Burton

Senior Associate - Business Development, Global Reach

Rob is a Senior Associate at Global Reach, a leading foreign exchange specialist, providing international payments, risk management, and strategic hedging solutions to a wide range of corporate and institutional clients.


You're in good company

I wanted to say a huge thank you for organising the extremely informative webinar yesterday. With the wide-spectrum of specialists, from the UK and USA, providing extremely useful advice and guidance on VC and business setup in the States, I was inspired to setup our operation in the USA.

Charanjit Randhawa

Chief Executive Officer, Epcot Career Solutions Limited

Thank you for connecting so many good people, the exchange with everyone was worthwhile and put the US market into context.

Elizabeth Jones

Founder, Real Good Ketchup

In a little under two hours I had discussions with eight mentors who really opened my eyes to the many business critical issues and challenges that need addressing. I also came away with a much deeper understanding of why businesses succeed or fail in their overseas pursuits.

Spencer Brace

Director, XenZone

About GS1 UK

Whether online, in store or in a hospital, the common language of GS1 standards is helping their community of over 57,000 organisations to uniquely identify, describe and track anything globally, creating greater trust in data for everyone.

Their standards have the power to deliver change now and in the future by driving efficiency in the supply chain, and transparency in the wider society, through initiatives such as patient safety programmes and deposit return schemes.

From product barcodes to patient wristbands, they harness the power of GS1 standards to transform the way people work and live.

GS1 UK Office

About GTM Global

GTM Global connects UK scale-up brands in digital and tech to a designated panel of experts from government, trade bodies and commercial partners to provide on-going advice and guidance on go-to-market strategy and international expansion planning.

  • Advice and guidance from experts in international trade
  • Export readiness audits and market research reports
  • Access to a network of in-country specialists and trade partners
  • Go-to-market strategy development and market expansion planning
  • Compliance, regulatory and risk management planning
  • In-country distribution, sales and business development services
  • Access to overseas EDOs, accelerator programs and government support
  • Funding via an international network of investors and VCs
  • Curated promotions and offers for businesses transacting overseas

Like to Get Involved?

If you’d like to become a partner or sponsor, we have a range of programmes and events you could get involved in.


South-East Asia eCommerce & Business Expansion Panel Briefing


We respect your privacy. Your information is safe and will only be shared with our partners, including the Department for International Trade, for the purpose of delivering information, advice and services to you. By providing your email address you agree to our privacy policy here.