Driven by a team with lived and professional experience with visual impairment, WeWALK is on a mission to enhance the mobility of visually impaired people. Its novel WeWALK smart cane and smartphone app provide users with obstacle detection and accessible multimodal navigation, improving users’ safety and independence. WeWALK has already impacted lives in over 59 countries and has been recognised as a TIME Best Invention, Amazon’s Startup of the Year, and an Edison Gold Award.

Centre of German Health Insurance

There are over 2.7 million visually impaired people in Germany, where health insurance is both a necessity and a legal requirement. Given a mature insurance market, it was clear that Germany, and Cologne specifically, would be pivotal in WeWALK’s European expansion. Indeed, the city was a strategic choice for WeWALK to present at the InsureNXT conference, attended by 3,000 participants and featuring 165 exhibitors.

Accessing an established European Med-tech Ecosystem

Beyond the conference, WeWALK continues to explore Cologne’s established MedTech ecosystem. KölnBusiness, the city’s official Economic Development Agency, was a key supporter, helping WeWALK navigate a comprehensive network of insurers, startups, tech innovators, and investors, creating numerous collaborative opportunities. Moreover, Cologne’s strategic location in the heart of Europe makes it an ideal base for further continental expansion.

As a result of these advantages and initial success, WeWALK has established a GmbH in Germany. This is a significant step forward, reiterating Germany as a gateway for WeWALK into the broader European market.

To find out how your med-tech & e-health business can benefit from growth and investment in Germany, drop us an email at hello@gotomarket.global.