Two Gurus On Selling Into SE Asia

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If your business is considering market entry or expansion into Singapore and the Southeast Asia region, you’ll find the information, advice, tips and guidance invaluable:

  • Conversational commerce – the new kid on the block and now an important part of the mix
  • Emerging platforms like ride-hailing apps provide more opportunities to engage consumers
  • It’s a must to be on Facebook and Instagram, but how do you choose the new platforms and marketplaces and how do you manage the complexities of integrating into multiple channels?
  • Centralised inventory is one approach but back-end systems need to fulfil via digital and physical channels
  • Look for the right partner who has the knowledge and experience across existing and emerging channels so as you expand your reach, the partner does not become a bottleneck
  • Digital is hugely accessible but you still need to build your brand and trust amongst consumers
  • Pop-up shops are a great complimentary way for consumers to touch and feel your product and get to know your brand before buying online

*Music in the video by

About Mitch Bittermann:

Mitch Bittermann

Mitch has over 20 years of experience leading the eCommerce operations for major global brands in Europe, US and Asia. Today, he is Executive Vice President Ecommerce Asia at TMX Global where he heads up their Ecommerce and Digital team.



TMX is Asia-Pacific’s leading business transformation consultancy. The company’s specialist team brings deep industry experience to optimise the entire value chain, from top-of-the-funnel demand generation right through to final fulfilment.

About Chirag Kotak:

Chirag is a founding member of, the world’s first end-to-end conversational commerce and shopper engagement platform today used by enterprises like Disney, Unilever and Samsung. He’s responsible for running all things business for the company, including Enterprise Sales, Partnerships and Operations.

About is the world’s first end-to-end conversational commerce and shopper engagement platform today used by enterprises like Disney, Unilever, Jollibee, Samsung, BMW, Reckitt Benckiser, and Loreal. Jumper creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web.

Strategic Partnerships:

GTM Global’s international ecosystem comprises over 200 specialists, in-country partners offering advice and guidance to Digital, Tech and Ecommerce scale-ups looking to grow their businesses overseas. This particular webinar was supported by two of GTM’s strategic partners for whom we are very grateful for their contributions.

EDB Singapore Logo - Partner Page

The Singapore Economic Development Board has partnered with GTM Global, to deliver a programme of webinars, workshops and resources, to support UK companies in their international expansion into Singapore and the South East Asia region in general.

The global standards membership body, GS1 UK, has a strategic partnership with GTM Global, to deliver an international expansion programme for GS1UK members providing advice, guidance, connections, knowledge and resources to power export sales and open up new international markets.

About GTM Global:

GTM Global connects UK scale-up brands in digital and tech to a designated panel of experts from government, trade bodies and commercial partners to provide ongoing advice and guidance on go-to-market strategy and international expansion planning.

  • Advice and guidance from experts in international trade
  • Export readiness audits and market research reports
  • Access to a network of in-country specialists and trade partners
  • Go-to-market strategy development and market expansion planning
  • Compliance, regulatory and risk management planning
  • In-country distribution, sales and business development services
  • Access to overseas EDOs, accelerator programs and government support
  • Funding via an international network of investors and VCs
  • Curated promotions and offers for businesses transacting overseas

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Ian Collins
Ian Collins
Ian Collins, with an extensive background spanning over 30 years in business development and general management, co-founded GTM Global in 2015. His experience encompasses hi-tech industries such as security, artificial intelligence, business intelligence, and enterprise software solutions. In his career, Ian has started several tech companies, overseen two corporate ventures, executed a management buy-in, and led two business turnarounds. He has also been involved in buying, selling, and merging various of his companies, and has achieved two successful business exits. Ian's expertise is particularly focused on business growth strategies and leading-edge proposition development.