North American eCommerce & Business Expansion Webinar

GS1 UK in association with GTM Global & DIT
28th Sept 2021, 15:00 - 16:30 BST

Dircks Logistics
Vayner Commerce
gigCMO logo


Tuesday 28th Sept 2021
15:00 - 16:30 BST


Webinar via zoom


5-minute-high level presentations with Q&A

Making Your Sales Delivery into North America Count

The upcoming GS1 UK & Enterprise Nation Report, which will be published later this month, highlights that It’s easier than ever to reach directly online to customers globally - but resolving the pain-points around the changing landscapes in fulfilment, logistics and delivery solutions is now essential.

The North American marketplace is THE destination for any ambitious UK retail and healthcare brands. Equally knowing how to make that sale count in either the US or Canada, with that last-mile delivery is key.

Join us for an interactive webinar to get insights and advice on marketing, sales, logistics, taxes and funding opportunities to support your growth in the region.

Aimed at founders and C-suite executives of eCommerce, Retail & Healthcare SMEs / Scaleups (including apparel, accessories, footwear, beauty, food services, grocery, music, online sellers, location management, suppliers, & solution providers) actively looking to expand into North America, this event is not to be missed.

Why Should You Attend

first hand advice on getting more eCommerce & Smart Retail Sales in North America
  • Get a first-hand steer from Gary Vaynerchuk’s right-hand man, Zubin Mowlavi in Los Angeles, on how to build your D2C brand on social media.
  • Resolve your last-mile delivery pain-points with specialist logistics and fulfilment guru and founder, Rick Dircks, Dircks Logistics, Phoenix AZ.
  • Hear from Michael O'Hara, eCommerce expert from gigCMO in New York on how to grow your sales across the US & Canada.
  • Stay legal and compliant with IP, Audit and Sales Tax advice from legal, accounting and tax specialists from Chicago, New York and Seattle
  • Be supported by the GS1 UK and DIT teams in the UK with mission critical advice and match-funded grants.

Event Programme

Tailored with you in mind
  • 1500: Welcome – Mark Stimpfig, GTM Global
  • 1505: Introduction from GS1 UK and its report with Enterprise Nation - Sophie Segal, GS1 UK
  • 1510: Build your US brand to expand – Zubin Mowlavi, Vayner Commerce
  • 1515: How to improve your eCommerce sales – Michael O’Hara, gigCMO
  • 1520: Avoiding last-mile delivery & logistics pains – Rick Dircks, Dircks Logistics
  • 1525: On the money US sales tax duties – James Bright, Avalara
  • 1530: Match funds to help your expansion planning – Laurie Spicer, DIT
  • 1535: Panel session moderated by Mark Stimpfig, GTM Global
  • 1600: Questions from the audience moderated by Mark Stimpfig, GTM Global
  • 1625: Update on GS1 UK / Enterprise Nation initiative, GS1 UK membership, APAC & EU events, plus dedicated North American expansion workshops and clinics
  • 1630: Finish (edited highlights available afterwards for download)

Event Speakers & Panellists

Key regional experts

Zubin Mowlavi

President, Vayner Commerce

Vayner Commerce is an innovation, growth & technology firm designed to build enduring commerce brands. We help brands at various stages of growth solve complex problems.

Sophie Segal

Head of SME, GS1 UK

GS1 UK is a global not-for-profit on a mission save the planet and millions of pounds. Through the adoption of our supply chain standards we are able to help efficiently unlock greater traceability and sustainability. These twin goals have never been more important as businesses come under dual scrutiny from regulations and the end consumer.

Rick Dircks

Executive Vice President

Dircks is the leading moving and storage company in Arizona, with operations in Phoenix and Tucson. They are a part of the largest moving network in the United States - Mayflower Van Lines and United Van Lines.

Michael O’Hara

Fractional CMO & CXO - Global Marketing & Development, gigCMO

Michael leads the CEO Whisperer at gigCMO. He works with global and domestic companies looking to scale their revenues and improve bottom-line performance or whose business model needs rescuing.

Mark Magnacca

Founder & CEO, gigCMO

Mark has over 30 years of business experience in senior leadership roles across a diverse range of industries. He recognises the biggest challenge of many established businesses and scale ups is getting access to the right talent at the right time.

Ulka Athalye

Fractional Chief Marketing Officer, gigCMO

Ulka works with businesses that want to maximise their revenues, expand into new markets or revive existing markets; with over two decades of global strategic marketing.

Laurie Spicer

International Trade Advisor - Digital, Department for International Trade

DIT helps UK-based companies succeed in the global economy. I work with businesses of all sizes to ensure their success within international markets.

Sonia Kanjee

US Corporate Tax, International Management Solutions Inc

International Attest Solutions LLC is Certified Public Accountant firm dedicted to provide audit services to US subsidiaries of European companies.

Antoine Guillaud

Accountant & President, International Management Solutions Inc

International Attest Solutions LLC is Certified Public Accountant firm dedicted to provide audit services to US subsidiaries of European companies.

Thomas Thorelli

Attorney & Founding Partner, Thorelli & Associates

Thorelli & Associates specializes in assisting small and medium-sized foreign companies in minimizing their legal risks when doing business in the U.S. through taking advance preventive action.

James Bright

Partnerships Manager, Avalara

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. We’re building cloud-based tax compliance solutions to handle every transaction in the world.

GTM Global Partner Network

specialist in-country advice

GTM Global has a number of specialist in-country experts who are available for 1-2-1 advice after the webinar. For any companies interested in gaining bespoke advice on US expansion in their key areas of expertise, please contact GTM directly here.

Indiana Economic Development Corp
Global Tampa Bay

David Ellis

UK Director of Business Development, PGC Group

David is the go-to guy here in London. He focuses on sales, marketing, partnerships and representing PGC & brand out in the world.

Bethany Bennick

Senior Manager, Domestic and International Engagement, GPEC

Manages the Ambassador Program, Regional Report virtual series, Global Envoy Pilot Program, and the FDI-focused International Leadership Council.

Stephen Bridges

Director UK and Ireland, Indiana Economic Development Corp

Indiana Economic Development Corp is Indiana's lead economic development agency, helping businesses launch, grow & locate in a state that works.

Madison Lawson

International Business Manager, Tampa Bay Economic Development Council

Global Tampa Bay is a regional collaboration between the Tampa Bay Economic Development Council, Pinellas County Economic Development and the Pasco Economic Development Council to increase international business opportunities for companies within the region and to market the region globally as a top business destination.

Jan Mul

Director, International Business Investment, FCEDA

Primary role is to assist foreign firms with their market entry into the U.S. and Fairfax County. Management of the five overseas offices that the FCEDA maintains in Bangalore, Berlin, London, Seoul and Tel Aviv.

Sandy Findlay

Innovation Funding, Partnerships Director, ABGi

ABGI-UK is an international consulting group, working to accelerate our clients’ innovation activity by identifying and securing appropriate sources of funding: grants • tax incentives • commercial funding.


You're in good company

I wanted to say a huge thank you for organising the extremely informative webinar yesterday. With the wide-spectrum of specialists, from the UK and USA, providing extremely useful advice and guidance on VC and business setup in the States, I was inspired to setup our operation in the USA.

Charanjit Randhawa

Chief Executive Officer, Epcot Career Solutions Limited

Thank you for connecting so many good people, the exchange with everyone was worthwhile and put the US market into context.

Elizabeth Jones

Founder, Real Good Ketchup

In a little under two hours I had discussions with eight mentors who really opened my eyes to the many business critical issues and challenges that need addressing. I also came away with a much deeper understanding of why businesses succeed or fail in their overseas pursuits.

Spencer Brace

Director, XenZone

About GS1 UK

GS1 UK is one of 115 neutral and independent GS1 organisations operating worldwide.

Whether online, in store or in a hospital, the common language of GS1 standards is helping their community of over 54,000 organisations to uniquely identify, describe and track anything, creating greater trust in data for everyone.

Their standards have the power to deliver change now and in the future by driving efficiency in the supply chain, and transparency in the wider society, through initiatives such as patient safety programmes and deposit return schemes.

From product barcodes to patient wristbands, they harness the power of GS1 standards to transform the way people work and live.

GS1 UK Office

About GTM Global

GTM Global connects UK scale-up brands in digital and tech to a designated panel of experts from government, trade bodies and commercial partners to provide on-going advice and guidance on go-to-market strategy and international expansion planning.

  • Advice and guidance from experts in international trade
  • Export readiness audits and market research reports
  • Access to a network of in-country specialists and trade partners
  • Go-to-market strategy development and market expansion planning
  • Compliance, regulatory and risk management planning
  • In-country distribution, sales and business development services
  • Access to overseas EDOs, accelerator programs and government support
  • Funding via an international network of investors and VCs
  • Curated promotions and offers for businesses transacting overseas

Like to Get Involved?

If you’d like to become a partner or sponsor, we have a range of programmes and events you could get involved in.


North American eCommerce & Business Expansion Webinar

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