How To Reach Your US Target Audience & Maximise Revenues

Author

Categories

Share

Take Your North American Sales To The Next Level

Meet Michael O’Hara, Global Marketing & Development Lead at specialist US market-entry firm, gigCMO, as he describes a five-point plan to ensure you reach your target audiences and maximise revenues.

Michael leads the CEO Whisperer at gigCMO where he works with global companies looking to scale their revenues and improve bottom-line performance. For more information about gigCMO and the work they do to support the GTM community, checkout their partner page here.

Michael is an expert in N. American market entry strategy, marketing, sales and business growth. Being US-based, he has extensive local knowledge and experience in both B2B and B2C arenas, including retail, SaaS, Fintech, MedTech, digital services, IoT & Smart City. Importantly, he knows what it takes to compete in the US, having run several highly successful businesses and helped numerous UK companies grow their market share.

Hear from Michael in this short video as he shares his insights, tips and advice:

  • The pros and cons of being on Amazon versus a direct to consumer model
  • Beyond Amazon, the importance of searchable products, good organic & PPC
  • Developing your SEM strategy – RTM followed by PPC?
This video bite is taken from a highly acclaimed eCommerce webinar delivered in association with GS1. For more highlights and information click here.

About GTM Global

GTM Global helps UK companies expand internationally and supports overseas companies looking to setup or do business in the UK and Europe. Our ecosystem comprises an international network of 4,000+ tech, digital & eCommerce scale-ups; 178 in-country specialists, commercial partners & trade bodies, and a global network of economic development organisations, international investors and global tech brands.

We provide free access to workshops, resources and partners within the ecosystem, and offer a range of business development services to support scale-ups at every stage of their international expansion journey, from discovery to planning, from execution to growth. Find out more about how we can help here.

Author

Ian Collins
Ian Collinshttps://www.gotomarket.global/
Ian Collins co-founded GTM Global in 2017, with over 30 years’ experience of business development and general management in hi-tech industries including security, artificial intelligence, business intelligence and enterprise software solutions. Ian specialises in developing business strategy, maximising the potential of existing product/market opportunities and taking new propositions to market.

Share