How To Reach Your US Target Audience & Maximise Revenues

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Take Your North American Sales To The Next Level

Meet Michael O’Hara, Global Marketing & Development Lead at specialist US market-entry firm, gigCMO, as he describes a five-point plan to ensure you reach your target audiences and maximise revenues.

Michael leads the CEO Whisperer at gigCMO where he works with global companies looking to scale their revenues and improve bottom-line performance. For more information about gigCMO and the work they do to support the GTM community, checkout their partner page here.

Michael is an expert in N. American market entry strategy, marketing, sales and business growth. Being US-based, he has extensive local knowledge and experience in both B2B and B2C arenas, including retail, SaaS, Fintech, MedTech, digital services, IoT & Smart City. Importantly, he knows what it takes to compete in the US, having run several highly successful businesses and helped numerous UK companies grow their market share.

Hear from Michael in this short video as he shares his insights, tips and advice:

  • The pros and cons of being on Amazon versus a direct to consumer model
  • Beyond Amazon, the importance of searchable products, good organic & PPC
  • Developing your SEM strategy – RTM followed by PPC?
This video bite is taken from a highly acclaimed eCommerce webinar delivered in association with GS1. For more highlights and information click here.

Upcoming events

Check out our upcoming events below for more free international expansion support.

may

09may(may 9)4:00 pm14(may 14)6:00 pmCanadian MedTech Virtual UK Trade MissionConnect to 11 High-Growth Canadian Med-tech Companies looking to Land & Expand in the UK4:00 pm - 6:00 pm (14)

19may10:00 am11:00 amSouth-East Asia eCommerce & Business Expansion Panel BriefingExpand your eCommerce business in South East Asia. Attend this panel discussion and Q&A with regional experts & in-country specialists. 10:00 am - 11:00 am

19may2:00 pm6:00 pmSealing the Deal - Australian Setup, Operations & FundingJoin us for a one-to-one networking and panel event that will highlight key considerations for expanding your set-up, operations and funding into Aus and common pitfalls to avoid.2:00 pm - 6:00 pm

25may9:00 am1:00 pmMarket-Entry Singapore & South East Asia - DAY 1Expand your Brand & Operations in South East-Asia with 1-2-1 virtual connector meetings with specialists from Singapore & the region9:00 am - 1:00 pm

26may9:00 am1:00 pmMarket-Entry Singapore & South-East Asia - Day 2A must-attend event for any ambitious UK scale-up in Advanced Manufacturing, Smart & Sustainably Technologies and Logistics & Supply Chain Management.9:00 am - 1:00 pm

june

07jun2:00 pm3:00 pmHow to Win US Federal Government Contracts!An Interactive Briefing Panel with Fairfax County Economic Development Authority & Key Washington DC Experts on how to win US Federal Government Contracts2:00 pm - 3:00 pm

08jun2:00 pm3:00 pmGo Large in US Big Data & Analytics!Hear from key Washington DC experts in Big Data on how to successfully build your North America operations and sales in Fairfax County.2:00 pm - 3:00 pm

08jun3:00 pm7:00 pmNorth American Digital & Tech Market Entry & Expansion Workshops Day 11-2-1 connector meetings with key regional economic development organisations and North American market-entry specialists.3:00 pm - 7:00 pm

08jun3:00 pm7:00 pmNorth American eCommerce Market Expansion Workshops Day 1Get bespoke and game-changing advice on how to successfully build your US and Canadian operations and sales.3:00 pm - 7:00 pm

09jun2:00 pm3:00 pmGo Green & Clean in the US in 2022!An Interactive Briefing Panel with Fairfax County Economic Development Authority & Key Washington DC Experts in Green & Clean Tech2:00 pm - 3:00 pm

09jun3:00 pm7:00 pmNorth American Digital & Tech Market Entry & Expansion Workshops Day 21-2-1 connector meetings with key regional economic development organisations and North American market-entry specialists.3:00 pm - 7:00 pm

09jun3:00 pm7:00 pmNorth American eCommerce Market Expansion Workshops Day 2Get bespoke and game-changing advice on how to successfully build your US and Canadian operations and sales.3:00 pm - 7:00 pm

29jun3:00 pm7:00 pmNorth American eCommerce Market Expansion Workshops Day 1Plan your market entry and expansion to North America with free 1-2-1 advice, tips and actionable strategies from in-country experts.3:00 pm - 7:00 pm

july

06jul3:00 pm7:00 pmNorth American Market Entry & Expansion Clinics Day 1A series of 1-2-1 consultations with experts in different aspects of international trade tailored for your specific needs.3:00 pm - 7:00 pm

06jul3:00 pm7:00 pmNorth American eCommerce Market Expansion Clinics Day 1Find out how to build, operate and scale profitable eCommerce business in North America, and make quality connections to support your expansion.3:00 pm - 7:00 pm

07jul3:00 pm7:00 pmNorth American eCommerce Market Expansion Clinics Day 2Find out how to build, operate and scale profitable eCommerce business in North America, and make quality connections to support your expansion.3:00 pm - 7:00 pm

07jul3:00 pm7:00 pmNorth American Market Entry & Expansion Clinics Day 2A series of 1-2-1 consultations with experts in different aspects of international trade tailored for your specific needs.3:00 pm - 7:00 pm

About GTM Global

GTM Global helps UK companies expand internationally and supports overseas companies looking to setup or do business in the UK and Europe. Our ecosystem comprises an international network of 4,000+ tech, digital & eCommerce scale-ups; 178 in-country specialists, commercial partners & trade bodies, and a global network of economic development organisations, international investors and global tech brands.

We provide free access to workshops, resources and partners within the ecosystem, and offer a range of business development services to support scale-ups at every stage of their international expansion journey, from discovery to planning, from execution to growth. Find out more about how we can help here.

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