How To Reach Your US Target Audience & Maximise Revenues

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digital marketing

Take Your North American Sales To The Next Level

Meet Michael O’Hara, Global Marketing & Development Lead at specialist US market-entry firm, gigCMO, as he describes a five-point plan to ensure you reach your target audiences and maximise revenues.

Michael leads the CEO Whisperer at gigCMO where he works with global companies looking to scale their revenues and improve bottom-line performance. For more information about gigCMO and the work they do to support the GTM community, checkout their partner page here.

Michael is an expert in N. American market entry strategy, marketing, sales and business growth. Being US-based, he has extensive local knowledge and experience in both B2B and B2C arenas, including retail, SaaS, Fintech, MedTech, digital services, IoT & Smart City. Importantly, he knows what it takes to compete in the US, having run several highly successful businesses and helped numerous UK companies grow their market share.

Hear from Michael in this short video as he shares his insights, tips and advice:

  • The pros and cons of being on Amazon versus a direct to consumer model
  • Beyond Amazon, the importance of searchable products, good organic & PPC
  • Developing your SEM strategy – RTM followed by PPC?
This video bite is taken from a highly acclaimed eCommerce webinar delivered in association with GS1. For more highlights and information click here.

Upcoming events

Check out our upcoming events below for more free international expansion support.

november

09nov10:00 am11:00 amInnovaud Interactive Panel EventAn interactive panel event on how to access EU Smart Technology Business from The Vaud Region, Switzerland.10:00 am - 11:00 am

december

06dec12:00 pm4:00 pmInnovaud Data Analytics & Smart Technologies Networking & Panel EventFind out how to access a $200 BN Smart Data European Market from Switzerland - networking and panel event in London.12:00 pm - 4:00 pm

07dec(dec 7)9:00 am08(dec 8)5:00 pmGIANT Health London 2022
PARTNER EVENT

The GIANT (Global Innovation and New Technology) Health Event is the UK’s leading, unmissable healthcare innovation festival; with 4 “shows within the festival”. Come meet, network, learn, and do business with 100s of world-class speakers, immersive innovation presentations, the UK’s leading health-tech start-ups pitching to investors show, and more.
9:00 am - 5:00 pm (8)

07dec3:00 pm7:00 pmNorth American Digital & Tech Market Entry & Expansion Workshop - Day 1An interactive connector event for tech scaleups to land and expand into US and Canada. Get advice and guidance from in-country experts. 3:00 pm - 7:00 pm

07dec3:00 pm7:00 pmNorth American Healthcare / Health-tech Market Entry & Expansion Workshop - Day 1An interactive connector event for Health-tech scaleups to land and expand into US and Canada. Get advice and guidance from in-country experts.3:00 pm - 7:00 pm

08dec3:00 pm7:00 pmNorth American Digital & Tech Market Entry & Expansion Workshop - Day 2An interactive connector event for tech scaleups to land and expand into US and Canada. Get advice and guidance from in-country experts.3:00 pm - 7:00 pm

08dec3:00 pm7:00 pmNorth American Healthcare / Health-tech Market Entry & Expansion Workshop - Day 2An interactive connector event for Health-tech scaleups to land and expand into US and Canada. Get advice and guidance from in-country experts.3:00 pm - 7:00 pm

About GTM Global

GTM Global helps UK companies expand internationally and supports overseas companies looking to setup or do business in the UK and Europe. Our ecosystem comprises an international network of 4,000+ tech, digital & eCommerce scale-ups; 178 in-country specialists, commercial partners & trade bodies, and a global network of economic development organisations, international investors and global tech brands.

We provide free access to workshops, resources and partners within the ecosystem, and offer a range of business development services to support scale-ups at every stage of their international expansion journey, from discovery to planning, from execution to growth. Find out more about how we can help here.