USA Legals: The Need-To-Know Critical Facts Laid Bare




Minimising Risk Doing Business In The USA

Watch Tom Thorelli of US law firm Thorelli & Associates as he shares his tips and advice on how to minimise your risk when doing business in the highly litigious USA.

Tom is the owner of Thorelli & Associates, our go-to US attorneys here at GTM Global. They specialise in assisting small and medium-sized foreign companies in minimising their legal risks when doing business in the US through taking advance preventive action. For more information about Thorelli & Associates and the work they do to support the GTM community, checkout their partner page here.

The USA is the most litigious society in the world and that’s the reason Tom’s no1 advice is to act in a preventative capacity when doing business there. And since Tom’s firm works exclusively with UK & European companies doing business in the USA, he has the experience and local knowledge to smooth the way for your market entry. Hear from Tom in this short video as he walks you through the critical factors you’ll need to be aware of.

Key takeaways include:

  • How US law requires specific terminology in relation to consumer warranties/guarantees
  • The pros and cons of setting up a US company and where to register
  • Minimising risk and managing IP rights, potential trademark infringement and legal agreements
  • The importance of adapting sales terms such that they are enforceable in the USA
This video bite is taken from a highly acclaimed eCommerce webinar delivered in association with GS1. For more highlights and information click here.

GTM Global helps UK companies expand internationally and supports overseas companies looking to setup or do business in the UK and Europe. Our ecosystem comprises an international network of 4,000+ tech, digital & eCommerce scale-ups; 178 in-country specialists, commercial partners & trade bodies, and a global network of economic development organisations, international investors and global tech brands.

About GTM Global

We provide free access to workshops, resources and partners within the ecosystem, and offer a range of business development services to support scale-ups at every stage of their international expansion journey, from discovery to planning, from execution to growth. Find out more about how we can help here.


Ian Collins
Ian Collins
Ian Collins, with an extensive background spanning over 30 years in business development and general management, co-founded GTM Global in 2015. His experience encompasses hi-tech industries such as security, artificial intelligence, business intelligence, and enterprise software solutions. In his career, Ian has started several tech companies, overseen two corporate ventures, executed a management buy-in, and led two business turnarounds. He has also been involved in buying, selling, and merging various of his companies, and has achieved two successful business exits. Ian's expertise is particularly focused on business growth strategies and leading-edge proposition development.