Helping tech businesses expand into Asia

Advisory, marketing support, partnering and business development
Tech and digital

Areas of Expertise

Asia Market Entry works with successful SaaS and technology companies who want to build a sales pipeline in Asia and test the market for expansion, without large scale investment. They do this through GTM advisory, marketing support, partnering and business development. Their services are managed both directly and through their extensive third party network in the region. Their consultants have at least 20 years of software selling experience and have been based in the Asia Pacific region for at least the last five years.

Working with GTM Global

The GTM team welcomes the local expertise, knowledge and sales skills that Asia Market Entry has in its locker, to help any ambitious tech and digital business land and expand in Singapore and its wider, connected regions.

Principal Services

Go to Market Advisory

Helping you uncover the opportunities that Asia offers for your business with a four-step Go To Market Advisory Process.


Helping with your local marketing strategy and collateral, while leveraging their in-market expertise in Asia.


Helping you build, recruit, enable, or manage partners for success across Asia and New Zealand.

Business Development

Representing your business in-market and providing team on the ground to accelerate growth.

Trade Agency Services

Supporting trade agencies in achieving their goals while providing an effective and valuable service to client companies.

Key Advisors

James Kwa

Head of Strategic Partnerships, Asia Market Entry

James is a Singaporean who has lived and worked abroad in Australia since 2007. In 2017, James moved back to Singapore with Accenture where he worked with Fortune Global 500 Companies and Governments in the fields of System Technologies, Implementation, Strategic Planning, Project and Change Management.

Claire Bull

Sales & Marketing Director, Asia Market Entry

I am an experienced marketer, communicator and strategist, who has worked in professional services, international trade, sustainability, packaging, retail and new product development within a range of businesses - from a one-woman-band to some of the worlds biggest multinationals.

Steve Dawson

CEO & Founder, Asia Market Entry

In 2012 Steve was tasked with setting up the Asia Pacific operations of a technology company. After experiencing the challenges of doing this firsthand, he set up Asia Market Entry, with a vision of helping international technology companies build a footprint in the Asia Pacific region without having to set up locally themselves.

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Useful Resources


A Better European Paper Trail…

Hear from co-founder Will Boex as he talks to GTM Global's Mark Stimpfig about their incredible journey from an idea to a successful international business.

Like to Access the GTM Ecosystem?

Does your company supply products or services that add tangible value to tech/digital scale-ups in international expansion mode? Contact us to find out how you can become a collaborator, partner or sponsor within the GTM Ecosystem.