Integrated B2B Marketing Agency

Manchester, UK
Global B2B Marketing Strategy, Research, Digital, Design & Content
B2B, Technology, Industrial, Science

Areas of Expertise

Move is a multi-award-winning B2B marketing agency focused on marketing for complex industries. Their unique “8 moves of B2B” approach offers a world class strategic planning framework that’s been specifically engineered for B2B and ensures an objective solution every time. They use this to help B2B companies communicate better across a variety of channels with clients as far afield as France, New Zealand and the USA.

Acting as an extension of your marketing team, they build trust digitally in your brand by helping you to understand your international audience and buyer persona better and using that knowledge to deliver transformational integrated marketing campaigns. Their clients, often challenger brands rather than household names, typically export 80% of their product and service sales so cross-border fluency is a key element of the global expertise they provide.

Working with GTM Global

GTM welcomes the skills, expertise and insights that Move will bring to any B2B marketing planning and delivery. Making sure your product or service fits, adapts and localises to new markets will be key to your Go-to-market success!

Principal Services

Marketing Strategy

Unique "8 moves of B2B" strategic planning framework

Market Entry & Expansion

International marketing research & campaigns


Integrated digital support - websites, organic & paid search, email, social, ABM


Integrated design & animation for both digital & traditional channels


Copywriting for thought leadership, digital content & PR

Key Contacts

Alex Cairns

Managing Director

Alex is the Founder and Managing Director of Move and is a highly experienced global marketing consultant (fluent in Spanish and French) with over 20 years of experience. Historically, he ran B2B international marketing budgets running into the hundreds of thousands of pounds for industrial blue chips such as Michelin, Ingersoll Rand and Knauf Insulation. More recently, he developed and wrote the unique and award-winning “8 moves of B2B” marketing strategy framework. This framework is now used as Move’s approach to help industrial, science and technology SMEs and blue-chip divisions achieve better results with their B2B marketing budgets.

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Useful Resources


A Better European Paper Trail…

Hear from co-founder Will Boex as he talks to GTM Global's Mark Stimpfig about their incredible journey from an idea to a successful international business.

Like to Access the GTM Ecosystem?

Does your company supply products or services that add tangible value to tech/digital scale-ups in international expansion mode? Contact us to find out how you can become a collaborator, partner or sponsor within the GTM Ecosystem.